Columbus, Ohio SEO Expert | Jacob Stoops

Monthly Archives

For the Month: February 2010
Total Visits Aren’t the Only SEO Traffic Measure That Matters

Total Visits Aren’t the Only SEO Traffic Measure That Matters

Post Date
Feb 15, 2010

When you are trying to break down a site’s analytics, what is the first thing everyone looks at? Chances are most people will say ‘Total Visits’. This is probably the reaction that most people will have, and it is generally a good way to get …

Gathering Better SEO Baselines for Measuring Future Results

Gathering Better SEO Baselines for Measuring Future Results

Post Date
Feb 11, 2010

In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant …

5 Ways to Measure SEO Success

5 Ways to Measure SEO Success

Post Date
Feb 8, 2010

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the …

10 Tips for Copywriters

10 Tips for Copywriters

Post Date
Feb 5, 2010

This article was written by my good friend Robby Herbst, a freelance artist and search engine marketing professional in Columbus, Ohio.

A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if …

Killer Meta Descriptions: Theory

Killer Meta Descriptions: Theory

Post Date
Feb 3, 2010

In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I didn’t really get down to the nitty gritty. I know it may be …

Killer Meta Descriptions: Best Practices

Killer Meta Descriptions: Best Practices

Post Date
Feb 1, 2010

After a long, long hiatus – I’m finally back blogging! Due to my very busy life, I definitely needed to take some time off to reflect on what I wanted out of this blog – and more importantly, why I’m doing it! Now that the …

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