For the Month: February 2012
Featured Post
Blog Placement for SEO: Subdomain vs. Subdirectory (and Other Options)
Feb 24, 2012
I discuss the issue of blog placement for corporate brands, and SEO advantages and/or disadvantages as they relate to placing your corporate blog in a subdirectory of your site, using a subdomain, or leveraging an external URL.
7 Benefits of Business Blogs for Corporate Brands
Feb 17, 2012
I discuss the inherent benefits of establishing a business blog for corporate brands, and how blogging can lead to business impact through SEO and Social. As of 2012, over 50% of large corporations still aren’t blogging about their brand. My goal is to change this so that large corporations understand the impact that their blog may have on a personal consumer level.
