Certified SEO Bad Ass.

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the industry. Therefore, it is absolutely necessary to be able to convey success through hard statistics rather than allowing a client to take your word for it (which often causes clients to cancel swiftly).

Additionally if you’re managing your own SEO, you’ll need to be able to analyze hard facts in order to determine where…

A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that I’ve learned over the past couple of years:

#1: Always be reading, writing and learning

By absorbing anything you can lay your eyes on, you can expand both your vocabulary and knowledge of the English language. It’s also an excellent way to diversify your writing style – by helping you…

In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I didn’t really get down to the nitty gritty. I know it may be hard to believe, but you can follow all of the “Best Practices” and still create really terrible descriptions.

For the purposes of this article, I’ll make up a scenario – then I’ll show you a couple of real-world examples of Meta Descriptions appearing in the search results. Then, I’ll…

After a long, long hiatus – I’m finally back blogging! Due to my very busy life, I definitely needed to take some time off to reflect on what I wanted out of this blog – and more importantly, why I’m doing it! Now that the dust is settled, it’s time to get back to writing kick-ass SEO articles, and making it easy for others to follow.

Coming out of the shoot, my first article back will cover the best practices for writing meta descriptions that can truly work to enhance your position in the SERP’s. And now is when you…

If you’re a designer, you’ve run into the issue of web-safe fonts in your designs before. If you’re not a designer, then you might be wonder just what IS a web-safe font?

Web-safe fonts are those fonts likely to be present on a wide range of computer systems, and are used by web content authors to increase the chance that content will be displayed in their chosen font. If a visitor to a website does not have the specified font, their browser will select an alternative — in the case of dingbat typefaces the alternative is unlikely to have similar…

Images present a very unique problem webcrawlers. A search engine webcrawler doesn’t have the ability to view and image on the web and inherently know what that image is depicting. In other words, unless we (the webmasters and SEO’s) help them out, they are blind as a bat!

“Help Me Help You”

Like the famous quote from the 1996 movie “Jerry Maguire“, search engines want you to Help Them Help You. There are many benefits to optimizing your site’s images, including inclusion into the image directories (which sometimes get injected into search results), and…