For the ‘Headline’ Category

#1333: In the SEO Know? Share the Wealth. Reap Rewards!

Posted: September 29, 2009 // Author: Jacob Stoops // 89 views // View Comments
If you know SEO, there's no sense in trying to keep the best practices a secret.

I’ve learned a very valuable lesson over the past week. If you’re a practitioner of Search Engine Optimization, share your knowledge! Why, you say? It WILL help you not only win business, but keep current business, build trust, and enhance credibility in the eyes of current and potential business partners (and your peers).

Giving Away Competitive Advantage

A lot of SEO’s are guarded when it comes to giving away tidbits of their “super-secret” SEO knowledge. I say this is bullshit, and they might be hiding something.

First off, anybody can learn Search Engine Optimization and the information is right an…

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#1071: 4 SEO Clients That Drive Me to Drink & How to Cope With Them (Spoof)

Posted: September 3, 2009 // Author: Jacob Stoops // 159 views // View Comments
Is it beer:30 yet?

Disclaimer: I come off as a big-time asshole in this video, and that is not my intention. My intention was to put a bit of a funny and sarcastic spin on a couple different types of SEO clients that drive me crazy. There will be stereotypes, and below there will be solutions on how to handle these types of clients. Please do not take get angry and take the video literally.

There are good SEO clients & bad SEO clients. The good SEO clients work well with you, want to learn about what their investing their time and money in,…

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#1075: Page Titles & SEO: 7 Things to Avoid

Posted: August 27, 2009 // Author: Jacob Stoops // 185 views // View Comments
Big mistakes to avoid when writing highly-optimized page titles.

As I stated previously, page titles are extremely important to SEO and it is very important for you to get it optimized the right way. This is an area that if you do wrong can result in your site being buried in the search results (like treasure) never to be found again!

If you’re looking to optimize your website’s titles, here are some things you should avoid doing. If you didn’t see the first video in the series, here is the link: Page Titles & SEO: The Top 7 Must…

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#1073: Page Titles & SEO: The Top 7 Must Do’s

Posted: August 25, 2009 // Author: Jacob Stoops // 200 views // View Comments
Best practices for writing highly-optimized page titles.

Having high-quality page titles is among the top factors in how well/poorly your website will rank. Therefore, they should be considered prime real estate when it comes to your Search Engine Optimization campaign.

Why are page titles so important, you say?

  • Your page titles are the 1st thing a webcrawler will read when entering your website
  • Page titles are your most prominent opportunity to give them a solid description of your website’s contents.
  • Your page titles actually show up in the Search Engine Results Pages (SERPs).
  • Having good titles will help you here in a couple ways: A) May

…

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#835: 7 Expectations to Set When Selling SEO

Posted: August 12, 2009 // Author: Jacob Stoops // 188 views // View Comments
Setting proper expectations about an SEO campaign up front can eliminate many potential problems down the road.

Note: Yes, that is my dog running around in the background making racket. Also, Tip #7 is totally cracked out! The sound got screwed up somehow, so it looks like I’m from one of those bad Kung-Fu movies…but whatever, enjoy!

This one goes out to all the salespeople out there. SEO is in style right now, and everybody wants a piece of the action. So, despite the bad economy and with the purse-strings tightly wound, many companies are looking to invest in a Search Engine Optimization campaign (whether they understand SEO or not).

Regarding Expectations

Now I’m not a salesperson,…

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#798: 11 Questions to Ask Before Hiring An SEO Company

Posted: August 6, 2009 // Author: Jacob Stoops // 510 views // View Comments
Asking these simple questions can help you uncover if a potential SEO vendor is qualified or just blowing steam.

Finding a good SEO at a reasonable price in this economy can be a challenging task. Furthermore, it can be hard to decipher through all the bullshit sale pitch crap to tell if their qualified SEO provider or not?!?

I’ve heard all the horror stories of people who’ve been ripped off, or people who’ve gotten no return on their investment, and many more. To be honest, I don’t really feel all that sorry for these people. For every scammer out there, there is a client who is equally cynical about the practice of Search Engine Optimization.

That being said, I…

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