META Tags + Agent SEO

For the ‘META Tags’ Category

#1764: Killer Meta Descriptions: Theory

Posted: February 3, 2010 // Author: Jacob Stoops // 361 views // View Comments

Writing great meta descriptions is not just about understanding best practices, but is more importantly about understanding the theories and methods that go into the overall strategy.

In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I didn’t really get down to the nitty gritty. I know it may be hard to believe, but you can follow all of the “Best Practices” and still create really terrible descriptions.

For the purposes of this article, I’ll make up a scenario – then I’ll show you a couple of real-world examples of Meta Descriptions appearing in the search results. Then, I’ll…

#1727: Killer Meta Descriptions: Best Practices

Posted: February 1, 2010 // Author: Jacob Stoops // 556 views // View Comments

If done correctly, a solid set of Meta Descriptions can be a great way to give a quick boost of traffic to your website.

After a long, long hiatus – I’m finally back blogging! Due to my very busy life, I definitely needed to take some time off to reflect on what I wanted out of this blog – and more importantly, why I’m doing it! Now that the dust is settled, it’s time to get back to writing kick-ass SEO articles, and making it easy for others to follow.

Coming out of the shoot, my first article back will cover the best practices for writing meta descriptions that can truly work to enhance your position in the SERP’s. And now is when you…