Google Penguin Update: Over Optimization, “Negative SEO,” and Achieving SEO Quality
Google Penguin has punished pages that have been spamming Google. I discuss SEO tips for avoiding Google Penguin issues in the future.
Google Launches Search Plus Your World, Search Results Get More Personal
Yesterday, Google launched Search Plus Your World, an update to their personalized search algorithm which will impact how personalized results are displayed to users, and will put a greater emphasis on security, Google+, and results coming from users within their own social circles.
Google’s Farmer/Panda Algorithm Update & How It Affects You
Learn about Google’s recent “Farmer/Panda” Algorithm update, release on 2-24. This change in the algorithm – which will impact 12% of U.S. sites – is meant to improve the quality of Google’s results by removing low-quality sites from first-page search results.
In the last several …
Google’s Social Search Update & How It Affects You
I detail Google’s 2/17 modifications to their Social Search results. Per Google, relevance isn’t just about pages—it’s also about relationships. This means that SEO companies need to embrace social media, and social media companies need to embrace SEO. But will they?
Now, I’m about 6 …
Google Updated PageRank Today: January 2011
According to various reports and speculations around the web and on the Twittersphere, it looks as if Google updated PageRank today.
As defined by Google, PageRank is a technology that determines the “importance” of a webpage by looking at what other pages link to it, …
Google’s Updated Search Index: Caffeine + My Thoughts
Google’s new index called “Caffeine” has been in the works for quite sometime, but it finally launched on June 8th, 2010. If it does what it says it will, then it may change search in 2010 and beyond as we know it.
Rarely do focus …
Microsoft & Yahoo Teaming Up to Fight Google
Microsoft’s hatred of Google is well documented. They hate them so much that they’ve decided to team up with on of the other “Big 3” search engines, Yahoo. In sports terms, this would be like the Red Sox annexing the Dodgers to team up against …
New Microsoft Search Engine Bing – The Decision Engine
A couple days ago Microsoft launches its new search engine Bing, calling it “The Decision Engine”. While I have to admit I am skeptical of anything Microsoft puts out these days, Bing looks very intriguing. Here is a preview video below:
Things I Like
- Simplistic,
…
Google Gives New Options for Search
About a week ago, my boss and I noticed some new features that are enabled when performing a Google search query. Google is now allowing you to utilize a ‘Show Options’ button that really opens up your search and allows you to see results based …
Google’s 10-Pack Update & It’s Impact on Local Search
Google is now showing the Local 10-pack listings for broader search terms with no geo-tag. This was first discovered by Florist SEO Watch on March 28. This shift will dramatically affect local data and its impact on search.
This new 10-pack appears to be instituted …
Google’s State of the Index
Matt Cutts released a State of the Google Index post on his blog a couple days ago based on his talk at the PubCon Event is Las Vegas last week.
I thought it was very valuable, but it’s about 23 minutes long so I’ve decided …
