SEO + Agent SEO

For the ‘SEO’ Category

#2296: 10 Skills That Good SEO’s Possess

Posted: June 8, 2010 // Author: Jacob Stoops // 320 views // View Comments

SEO's come in many shapes and sizes, but good SEO's have a certain skillset that is out of this world. Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound...

So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my opinion) that often have a very diverse set of skills and experience.

Just like any other profession, there are good SEO’s, bad SEO’s, and a lot of other SEO’s in between. Now far be it…

#2222: SEO for Franchise Groups

Posted: May 26, 2010 // Author: Jacob Stoops // 66 views // View Comments

SEO for franchises can be a tricky business, but if done correctly can be the centerpiece of your portfolio for years.

While working at People To My Site, I’ve had the opportunity to work with many companies in the franchise business. Let me tell you, working with a platform of franchisees is a whole different animal than normal SEO.

SEO campaigns for large groups of franchisees requires a totally different mindset, as it would be far too time-consuming and simply won’t allow you to give each individual site the amount of attention of a normal campaign – unless you have massive amounts of time and resources.

If you’re working alone or as part of…

#2163: SEO’s Who Inspire Me & Who’ve Taught Me What I Know

Posted: May 12, 2010 // Author: Jacob Stoops // 140 views // View Comments

"The leaders always set the trail for others to follow."

After last week’s scathing and super-negative rant about the types of SEO’s that get right under my skin, I think it’s time to evoke a little more positivity back into this blog.

Four years ago I entered as a tadpole in the big pond of SEO. And rather than be eaten (not literally), I looked to other bigger fish for leadership. Since there aren’t really standards in the SEO industry, this leadership came from reading blogs much like this one. This (along with many a long night studying coding and web design…

#2120: 6 Ways To Make Your SEO Clients Happy

Posted: May 4, 2010 // Author: Jacob Stoops // 428 views // View Comments

Making your SEO clients happy can be one of the toughest but most rewarding challenges of your SEO career.

With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry – it quite simply means that we’re the first on the chopping block. Whether you like it or not, SEO’s are probably last in the line (whether it’s warranted or not) when it comes to cutting trust and cutting expenses.

I’m going to try help you stem the tide of client unhappiness by doing a few simple things.

1. Get

…

#2049: 6 SEO Tips to Follow During a Website Re-Design & Re-Launch

Posted: April 15, 2010 // Author: Jacob Stoops // 347 views // View Comments

If not done correctly, redesigning & relaunching a website can be like taking a wrecking ball to your Search Engine Optimization efforts.

This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really do it right there is always the potential for it to get really screwed up from an SEO perspective — which happens more than I care to admit.

Don’t get me wrong, when you’re doing a redesign think users and aesthetics first and foremost. A pretty design makes people go “Ooooh” and “Ahhhh”.…

#1943: Running An Effective SEO Campaign in Only 8 Steps

Posted: April 6, 2010 // Author: Jacob Stoops // 552 views // View Comments

Running an effective SEO Campaign is definitely NOT this serious, but it might be this overwhelming. No fear, I got your back!

Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, “Where do you start?” If you’ve never implemented SEO on your website before, it can be a little overwhelming, and there is much you need to do.

Worse yet, what if you start off doing to wrong things-like implementing your optimization before you do research, only to find out six months down the road that your keyword targeting isn’t working). We don’t want that to happen, so I’ve developed an 8-step guide to help guide you as you work…