Category Archives

After last week’s scathing and super-negative rant about the types of SEO’s that get right under my skin, I think it’s time to evoke a little more positivity back into this blog.

Four years ago I entered as a tadpole in the big pond of …

With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry – it quite simply means …

This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really …

Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, “Where do you start?” If you’ve never implemented SEO on your website before, it can be a little overwhelming, and there is much you need …

The Godfather Trilogy is easily my favorite set of movies of all-time – desert island movies easily. Today, I thought I’d get creative and try to figure out different things that The Godfather movies can teach us about SEO.

Here’s my crack at it:

1. Orders

…

Here is a question that was posed to me recently by a client:

“If I only had five bullets in my (theoretical SEO) gun, what do I fire at with those 5 shots?”

Almost by accident, this client forced me to be tactical on the …

When you are trying to break down a site’s analytics, what is the first thing everyone looks at? Chances are most people will say ‘Total Visits’. This is probably the reaction that most people will have, and it is generally a good way to get …

In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant …

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the …

Images present a very unique problem webcrawlers. A search engine webcrawler doesn’t have the ability to view and image on the web and inherently know what that image is depicting. In other words, unless we (the webmasters and SEO’s) help them out, they are blind …