Columbus, Ohio SEO Expert | Jacob Stoops

Category Archives

Topic: SEO
Running Baseline Assessments for SEO

Running Baseline Assessments for SEO

Post Date
Mar 3, 2009

Running baseline assessments are tremendously important to the start of any SEO campaign. These baseline metrics give you a starting point from which to measure your SEO success or failure.

To put it another way, lets imagine that you went on a diet but forgot …

Trimming and Finalizing Your Keyword List

Trimming and Finalizing Your Keyword List

Post Date
Feb 27, 2009

We’ve finally come to it! Time to learn about Trimming & Finalizing Your SEO Keyword List! This is the point where you will take your huge list of keywords and trim it down to about 10 or 15 that you will target in your …

Gathering Keyword Data For Your SEO Keyword List

Gathering Keyword Data For Your SEO Keyword List

Post Date
Feb 23, 2009

In my last article, I talked about Using Keyword Research Tools to help you find potential keywords for your SEO campaign. In this article, I’d like to talk about Gathering Keyword Data for your SEO Keyword List.

Using Keyword Research Data to Help You …

Using Keyword Research Tools for SEO

Using Keyword Research Tools for SEO

Post Date
Feb 17, 2009

In my last article, I spoke about Expanding Your Keyword List. In this article, I will detail some really great Keyword Research Tools that will help you understand more about your bucket list of SEO keywords.

How Are Keyword Research Tools Useful?

Keyword research Tools …

Removing 404-Errors from Google’s Index

Removing 404-Errors from Google’s Index

Post Date
Feb 16, 2009

Everyone has seen them, and it is likely that nearly every webmaster has experienced the dreaded 404-Error page. These pages often result from moving to a new URL without making sure any redirection is specified for the old URL (which stays in the SERPs).

If …

Canonical URL Links to Combat Duplicate Content

Canonical URL Links to Combat Duplicate Content

Post Date
Feb 13, 2009

Google, Yahoo, and MSN have just announced a new tag to combat duplicate content. They now support Canonical URL Links, which is a format that allows you to publicly specify your preferred version of a URL.

Canonical URL Links will help if your …

Expanding the Keyword List

Expanding the Keyword List

Post Date
Feb 12, 2009

In my previous post, I explained the best practices for Keyword Brainstorming. Today, I want to discuss the best ways to expand our keyword list.

We already have a very nice list keyword list to begin our SEO campaign, but are there any keywords …

Keyword Brainstorming for SEO

Keyword Brainstorming for SEO

Post Date
Feb 10, 2009

When beginning a new SEO campaign it is always a good idea to start with a keyword brainstorming session. Keywords (also called key phrases or key terms) are the short, descriptive phrases that you want to be found for in the search engines.

Why Are

SEO Stop Words

SEO Stop Words

Post Date
Feb 6, 2009

SEO Stop Words are extremely common words that most search engines skip over in order to save disk space, or to speed up indexing.

How Stop Words Hurt SEO

These filtered words can hinder your SEO efforts, especially if used frequently in your site’s Titles. …

Title Tag Optimization for SEO

Title Tag Optimization for SEO

Post Date
Feb 2, 2009

Don’t let other people tell you that title tag optimization is just some Marxist propaganda! Having a well-optimized title tag can help your SEO efforts in many ways.

It is well-known around the SEO community that title tag optimization is far and away the best …

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