Here’s my crack at it:

1. Orders come from the top down. Much like the Corleone family gives and follows orders from the Top (Vito Corleone) down the the bottom (Willie Chichi), you should approach your SEO campaigns from the Top (Homepage) down (Subpages).

   The homepage is your most important page in terms of ranking ability, and should be optimized first.

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Almost by accident, this client forced me to be tactical on the spot (while also creating illusions of old Clint Eastwood or John Wayne cowboy flicks). The client’s question got me thinking. If I had only five things that I could do for a site to enhance it’s SEO, what would I do?

I mean really – what are the top 5 core tactics (as they…

However, if you look at total visits alone in a vacuum you’re not allowing yourself to see the whole picture – and potentially doing yourself a tremendous disservice. You can look at the cover of a book and still probably be able to dechiper what it…

Measuring hard baseline statistics is an absolute MUST. Should you ever wish to show success, you’ll be hard-pressed to prove it without actual (unquestionable) data to support your…

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the industry. Therefore, it is absolutely necessary to be able to convey success through hard statistics rather than allowing a client to take your word for it (which often causes clients to cancel swiftly).

Additionally if you’re managing your own SEO, you’ll need to be able to analyze hard facts in order to determine where…

#1: Always be reading, writing and learning

By absorbing anything you can lay your eyes on, you can expand both your vocabulary and knowledge of the English language. It’s also an excellent way to diversify your writing style – by helping you fine-tune…

For the purposes of this article, I’ll make up a scenario – then I’ll show you a couple of real-world examples of Meta Descriptions appearing in the search results. Then, I’ll…

Coming out of the shoot, my first article back will cover the best practices for writing meta descriptions that can truly work to enhance your position in the SERP’s. And now is when you…

Web-safe fonts are those fonts likely to be present on a wide range of computer systems, and are used by web content authors to increase the chance that content will be displayed in their chosen font. If a visitor to a website does not have the specified font, their browser will select an alternative — in the case of dingbat typefaces the alternative is unlikely to have similar…

“Help Me Help You”

Like the famous quote from the 1996 movie “Jerry Maguire“, search engines want you to Help Them Help You. There are many benefits to optimizing your site’s images, including inclusion into the image directories (which sometimes get injected into search results), and usability…