Portfolio

Modified: January 25, 2010 // 248 views // View Comments

Feel free to browse my portfolio of clients that I’ve either worked with in the past or that I’m currently working with at People To My Site.

I’ve had the good fortune to work tons of great clients including some very well-known clients through PTMS – which I feel has been an invaluable experience and has helped me sharpen my SEO skills.

SEO Work

Scotts Miracle-Gro

Description: In 2009, I had the great opportunity to develop and implement the SEO strategy for Scotts Miracle-Gro. Working with their team to understand their brand (even attending brand training seminars), I was able to coordinate a successful Search Engine Optimization campaign that resulted in tremendous exposure for their website.

The Results: Over the course of 2009, I was able to increase search engine traffic by an average of 30% (goal of 15%) when compared to 2008 month-over-month data, with a high of 64% traffic growth in August 2009 versus August 2008 traffic data.

Case Study: Scotts Miracle-Gro SEO Campaign.

Update (Jan 2010): People To My Site nominated as a 2009 Semi-Finalist for Outstanding Service by Tech Columbus for my work with Scotts Miracle-Gro. Didn’t win, but it was an honor just to be there – very exciting!

Lexus Franchise Group

Lexus Description: Currently, I have the pleasure of working on a large-scale Search Engine Optimization campaign with Lexus and over 227 of its dealerships nationwide. Our goal is to implement an effective SEO solution on all 227 franchisee websites; so that they can effectively increase traffic, rankings, and exposure in their respective sales regions.

Preliminary Results: The initial results returned from our two SEO beta testers were extremely positive. Before my SEO strategy was implemented, we recorded the average ranking position in the SERP’s across our target keyword set for each dealer.

The initial average results for the two beta testers were 37% of target keywords in the Top 10, 33% in the Top 5, and 25% ranking #1.

In this case, we saw results fairly quickly, and those results have held strong over the 2-month stretch since the folks at Lexus implemented my strategy.

Our preliminary SEO results read like this: 88% of target keywords in the Top 10, 75% in the Top 5, and 46% ranking #1.

Updated Results (June 2010):
Of the dealers who decided to 129 dealers who took our full program, the average increase in first-page keyword rankings in Google, Yahoo, and Bing was 32%. Their baseline keyword rankings showed an average of 55% of the targeted keyword we identified ranking on the first page of the search results in the 3 major engines. As of our most recent data, these dealers now have an average of 87% of their keywords ranking first page – with some even as high as 100%.

Of the dealers who decided to 55 dealers who took our program but also had 3rd party inventory, the average increase in first-page keyword rankings in Google, Yahoo, and Bing was 27%. Their baseline keyword rankings showed an average of 55% of the targeted keyword we identified ranking on the first page of the search results in the 3 major engines. As of our most recent data, these dealers now have an average of 82% of their keywords ranking first page.

Of the dealers who decided to 44 dealers who did not choose to implement our SEO program, the average increase in first-page keyword rankings in Google, Yahoo, and Bing was 1%. Their baseline keyword rankings showed an average of 61% of the targeted keyword we identified ranking on the first page of the search results in the 3 major engines. As of our most recent data, these dealers now have an average of 62% of their keywords ranking first page.

Case Study: Lexus SEO Campaign.

The Arnold Sports Festival

The Arnold Sports Festival SEO Campaign Description:Throughout 2009, my team at People To My Site got the chance to work with the awesome folks running The Arnold Sports Festival on an SEO campaign.

In case you haven’t heard of it, The Arnold Sports Festival (a Columbus-based event) is now recognized as the largest multi-sport festival in the United States. It began in 1989 as the Arnold Schwarzenegger Classic, as a professional bodybuilding competition, but has since grown into a four-day event that welcomes 17,000 athletes each year, competing in 40 sports and events – 13 of which are Olympic sports. While the theme of the event is sports and fitness, it still suffers from misconceptions surrounding the event from which it began.

Our job was not just to increase traffic, but to increase the diversity of sources and keywords from which that traffic came from.

The Results: Our work increased site traffic from the search engines, year over year by nearly 60% during the 7 months of our campaign. In the last month of the campaign – the month ramping up to the actual event – total traffic was increased year over year by over 50%, and visits from the search engines increased over 75%. Further, the number of keywords found increased nearly 50% throughout the campaign (from 20,765 to 31,122), and over 80% during the last month (from 10,370 to 18,979).

Update (May 2010): People To My Site won the Web 2.0 Campaign of the Year from the 2010 Columbus Achievement in Marketing Awards (AMA) for our work on this Search Engine Optimization campaign.

Case Study: The Arnold Sports Festival SEO Campaign

Signs Now Franchise Group

Description: Over the past year, I have worked with Signs Now’s 100+ franchisees nationwide to implement a large-scale SEO campaign to strengthen their locally-based search rankings.

In addition, my team at People To My Site and I are currently have developed a new comprehensive, search-friendly website platform for all 100+ franchisees designed to increase exposure within their local market even more – results for the new platform are pending.

The Results: In 2009, an average of 94% of the keywords being tracked for each franchisee (7500+ keywords across all franchisees) ranked in the Top 10 Seach Results across the 3 major search engines.

MI Homes

Description: In late 2009 and early 2010, I had the pleasure of working on an SEO campaign with MI Homes – one of the nation’s premier builders of new homes, condos, and townhomes. The goal of this campaign is to increase overall traffic and rankings to the website, with a focus on gaining control of market-share in each of their 11 regions.

The Results: For the final comparison and results analysis, we compared the 3-month period when we began the campaign to the 3-month period leading up to the end of the campaign. Through my optimization strategy, total traffic increased by 37.5%, while search engine traffic increased by 28%.

To correlate the traffic data, we analyzed keyword rankings from the same time period (900+ keywords tracked).

In the 3-month benchmarking period we saw that only 3.7% of our target keywords ranked in the Top 30 SERPs, 2.45% in the Top 20, 1.3% in the Top 10, and less than 1% ranking Top 5.

By the end of the campaign, 22.06% of our target keywords ranked in the Top 30 SERPs, 14.57% in the Top 20, 6.48% in the Top 10, 2.31% in the Top 5.

Pretty positive stuff!

Village Communities

Description: Starting in Summer 2008 until mid-2009, I had the pleasure of working with Village Communities, a Central Ohio leader in the sale of new homes, townhomes, and communities.

The Results: Over 1,500 keywords ranking in the Top 10 search results in Google, Yahoo, and Bing.

MMA Authentics

MMA Elite Description: In early 2009, I had the opportunity to develop and implement the SEO strategy for MMA Authentics, a nationally-known provider of Mixed Martial Arts clothing, apparel, and fight gear. Their gear is worn by many of the fighters in the UFC, including BJ Penn and Mark Coleman among others.

The Results: In the benchmarking period at the beginning of the campaign, we saw that only 8% of our target keywords ranked in the Top 10 SERPs, 8% in the Top 5, and 5% ranking #1.

Those results improved tremendously and held strong up until the end of the campaign, when we saw 51% of our target keywords ranking in the Top 10, 42% ranking Top 5, and 20% ranking #1.

People To My Site : Company Website

People To My Site Description: In the marketing industry, you rarely get an opportunity to focus your efforts inwards. Most companies focus so much on their clients that they forget to practice what they preach. We were one of those companies, until our rebrand and website redesign in early 2010.

We launched our new website in late March 2010, and I’ve had the pleasure of taking point position on our SEO. Doing SEO for someone else is one thing, but doing it when it’s yourself or your company is a whole different monster. I’ve taken great pleasure in trying to beat our local competition down from the top spots in the search results.

Preliminary Results: When comparing the 2-month period right before and during our relaunch (February & April 2010) to the 2-month period after our relaunch, we’ve increased total traffic by a whopping 30.56%, and the total number of keywords driving traffic is up 30% as well. In addition, Pageviews are up 46%, Bounce Rate is down 2%, Traffic from Search Engines is up 5%, referral traffic is up 72%!

In addition, we’ve seen an increased in rankings for Columbus-based searchs where we weren’t previously ranked including “Columbus SEO“, “PPC Columbus“, “Internet Marketing Columbus“, and “Web Design Columbus” just to name a few…