Columbus, Ohio SEO Expert | Jacob Stoops

SEO Portfolio

I began my Search Engine Optimization career in late 2006, and since that time, I’ve had the pleasure of adding several amazing clients to my SEO portfolio.

SEO Portfolio: Nationwide Insurance

SEO Portfolio | The Arnold Sports Festival

Company: Nationwide Insurance

Type: Search Engine Optimization

Website: http://www.nationwide.com

Year: 2011-Current

Summary: Nationwide Insurance & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. Nationwide is one of the largest insurance and financial services companies in the world, focusing on domestic property and casualty (including auto insurance), life insurance and retirement savings, asset management, and strategic investments.

Through my new position as an SEO Manager at Rosetta, I have the distinct pleasure of working with the Nationwide team and my awesome new colleagues at Rosetta to deliver Search Engine Optimization services for their corporate website.

SEO Portfolio: Scotts Miracle-Gro

SEO Portfolio | Scotts Miracle-Gro

Company: Scotts Miracle-Gro

Type: Search Engine Optimization

Website: http://www.scotts.com

Year: 2009

Summary: Scotts Miracle-Gro Company is one of the world’s leading manufacturers of consumer products for lawn and garden care, and also provides products for professional horticulture. The company reported $3.1 billion in worldwide sales in 2009.

In 2009, I had the great opportunity in my role as SEO Director at People To My Site to develop and implement a comprehensive SEO strategy for their corporate website. As a result, we saw a tremendous growth in year-over-year traffic and rankings.

SEO Portfolio: Lexus

SEO Portfolio | Lexus

Company: Lexus

Type: Search Engine Optimization

Website: NA

Year: 2009-2011

Summary: Lexus is the luxury vehicle division of Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become one of the world’s leading sellers of premium cars. As of 2009, Lexus vehicles are officially marketed in over 70 countries and territories worldwide.

From late 2009 to early 2011, I had the privilege of developing the SEO strategy for 200+ Lexus franchise websites nationwide in my role as SEO Director at People To My Site. In 2010, we saw significant growth in year-over-year rankings for all 200+ dealers on my SEO program.

SEO Portfolio: The Arnold Sports Festival

SEO Portfolio | The Arnold Sports Festival

Company: The Arnold Sports Festival

Type: Search Engine Optimization

Website: http://www.arnoldsportsfestival.com

Year: 2009

Summary: Founded in 1989, The Arnold Sports Festival is one of the highest profile events featuring fitness and strength athletes in the world. The annual Columbus, Ohio event – named after Arnold Schwarzenegger – was originally a bodybuilding contest, but has expanded to include many other sports.

Throughout 2009, my former team at People To My Site and I got the chance to work with the awesome folks at The Arnold Sports Festival to develop and implement their SEO strategy. Through our efforts, there was an unprecedented growth in year-over-year traffic.

SEO Portfolio: Allied Insurance

SEO Portfolio | Allied Insurance

Company: Allied Insurance

Type: Search Engine Optimization

Website: NA

Year: 2008-2011

Summary: Allied Insurance (part of the Nationwide Insurance family) is responsible for Nationwide’s independent agency system. Nationwide Insurance is a Fortune 500 company based in Columbus, Ohio, and is one of the country’s largest auto and home insurers – employing more than 35,000 people throughout the world.

From 2010 to 2011, my former team at People To My Site and I have had the pleasure of working with Allied & Nationwide to develop and implement an SEO strategy for their franchise group of independent Allied agents. The program was centered on my company’s development of an SEO-friendly web platform, from which my team integrated a scaleable SEO solution for all sites. Due to our efforts, the groups overall search rankings improved drastically from almost out of obscurity.

SEO Portfolio: Signs Now

SEO Portfolio | Signs Now

Company: Signs Now

Type: Search Engine Optimization

Website: NA

Year: 2008-2011

Summary: Founded in 1983, Signs Now is a leading franchiser of digital graphics and signage centers, with franchise locations in the United States, Canada, and the United Kingdom. Their corporate offices and training facilities are located in Sarasota, Florida.

As the Director of SEO at People To My Site, my team and I have worked from 2008 to 2011 on the development and implementation of a comprehensive SEO program with an emphasis on geo-centered local search visibility. Our efforts were centered around my company’s development of a brand new website platform for over 120 of their franchisees, from which my team integrated a scaleable SEO solution for all sites.

SEO Portfolio: Salon Lofts

SEO Portfolio | Salon Lofts

Company: Salon Lofts

Type: Search Engine Optimization

Website: http://www.salonlofts.com

Year: 2010-2011

Summary: Salon Lofts is a community of experienced beauty professionals, known as Loft Owners, who experience all the benefits of owning a salon without the risks. They offer individual suites where professional hair stylists, massage therapists, skin care & nail specialists run their own unique beauty salons. They currently operate in the Ohio and Florida markets.

As the Director of SEO at People To My Site, my team (shout out to Aaron Flax) and I worked with their development team to implement a comprehensive SEO strategy in 2010 and 2011 focused around the redesign of their website. Through our efforts, we were able to increase year-over-year traffic across the board to previously unseen levels withing their organization.

SEO Portfolio: MI Homes

SEO Portfolio | MI Homes

Company: MI Homes

Type: Search Engine Optimization

Website: http://www.mihomes.com

Year: 2009-2010

Summary: M/I Homes is a homebuilding company based in Columbus, Ohio, and is one of the nation’s largest builders of single-family homes. In addition to building homes in Columbus, they also build and sell homes in Cincinnati, Indianapolis, Charlotte, Chicago, Kentucky, Maryland, Orlando, Raleigh, Tampa, and Virginia.

From late 2009 to early 2010, I had the pleasure of working with M/I Homes on the development and implementation on a regionally-focused SEO campaign. We saw an improvement in year-over-year for this campaign.

SEO Portfolio: McLeod Software

SEO Portfolio | McLeod Software

Company: McLeod Software

Type: Search Engine Optimization

Website: http://www.mcleodsoftware.com

Year: 2010-2011

Summary: Since 1985, McLeod Software has been the leader in providing transportation management and trucking software solutions to the trucking industry. McLeod Software has an established base of more than 500 active carrier and brokerage customers throughout North America.

In late 2010, in my role as SEO Director at People To My Site, my team and I developed and implemented an SEO strategy focused around my company’s development of McLeod’s new and improved website. According to them, our SEO strategy as well as some of our analytics tracking initiatives were far superior to anything they’ve experienced before.

My Work
Agent SEO Portfolio | Ohio SEO

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