Columbus, Ohio SEO Expert | Jacob Stoops

Search Engine Optimization Guides

SEO for beginners & advanced website optimizers.

SEO 101 Guides

SEO 101: Basic SEO Principles

Time to start learning the basics of Search engine optimization (SEO)! The guides below will help you start with a ground-up, foundational knowledge-base from which to begin to understand how to optimize websites.

It is very important to understand these concepts before you start implementing any type of website optimization strategies; so that you can begin to wrap your head around some of the most basic principles at the heart of every SEO campaign.

SEO 201 Guides

SEO 201: Conducting SEO Research

High-quality research is at the heart of every good SEO campaign. In fact, this area is where many SEO strategies succeed or fail – even before they get off the ground.

Conducting extensive research on everything from keywords to competitors, as well as making good decisions about what to do with your research can literally make or break your strategy.

Follow the guides below to learn how to conduct effective research to support your SEO efforts:

SEO 301 Guides

SEO 301: Benchmarking & SEO

Benchmarking is one of the most important aspects of any Search Engine Optimization campaign. Establishing benchmarks at the beginning of your campaign can provide you with a baseline from which to measure your strategy’s relative success or failure.

Follow the guides below to get started on benchmarking your SEO campaign:

SEO 401 Guides

SEO 401: On-Site SEO

On-Site Optimization refers to everything you do and everything happening directly on your website that affects how it behaves with regards to search engines. This could involve anything from editing title tags, to making adjustments to your site’s content, to adding tags to images.

Follow the strategies below to learn the fundamentals of On-Site SEO:

SEO 501 Guides

SEO 501: Off-Site SEO

Off-Site Optimization refers to everything happening away from your website that affects how it may rank within the search engines. This can include several things such as building links, submission to general and local directories, and even social media.

Review the strategies below to get started with the fundamentals of Off-Site SEO:

SEO 601 Guides

SEO 601: After Implementation & Maintenance

Your website’s optimization doesn’t end when you send it off on it’s maiden voyage. Theoretically, you could work on your SEO strategy forever and never run out of things to do.

In fact, your SEO campaign is only as good as the time and dedication that you put into it. As algorithms change, you might find the need change your plan.

There are several things that you can continue to work on after you’ve launched your initial SEO strategy. Do these things, and you’ll find that your site should continue to move up the search engine rankings and pull more traffic bit-by-bit. Get lazy, and you’ll find that your competition will stay on top (or pass you by).

Remember, the competition never sleeps, and you shouldn’t sleep on them!

SEO 701 Guides

SEO 701: Local Search Marketing & Optimization

Local search engines such as Google Maps, Yahoo! Local, and Bing Maps have been increasingly integrated into the Search Engine Results Pages, and have become an important aspect of every Internet Marketing and Search Engine Optimization strategy.

Follow the local search guides below in order to understand and implement your own Local Search Optimization strategy:

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