In my previous article, I gave you a basic understanding of what SEO is and why it is useful. Now, let’s talk about the Top 3 Reasons Why You Need SEO! Search Engine Optimization is a practice that a lot of people really don’t understand, and there are many skeptics of the SEO industry.
I’ll admit, I would be a little skeptical too because there are a lot of SEO’s out there who don’t know that much and are willing to rip people off (and provide little in return). Also, there are still a ton of people out there that “claim” to know about SEO, but when you talk to them their expectations are totally unrealistic.
Search Engine Optimization is not magic pixie dust or dark-voodoo. There is a lot that goes into it, and (if done correctly) there are some real benefits to be had.
What most people have trouble with, is figuring out what kind of ROI they will be getting out of an SEO campaign.
1. More Traffic
If done correctly, an SEO campaign should pull your website more traffic. Whether it be 10% more or 50% is not my place to say. But hey, nobody would complain about more traffic to their site.
How do they get more traffic you ask? A search engine optimizer (that’s me) should be able to match up your products/services/etc, and then identify which of those keywords are being search most often, which are traffic pullers, and which are just posers.
2. More Leads
Now this isn’t a guarantee, as conversion has a lot more to do with page design than it does with SEO. But, hear me out!
Let’s say you have 100 visitors per month with a 1-2% conversion rate (that’s 1-2 leads). Now imagine that you’ve implemented the SEO program of your dreams, and in a few months you’re getting 1,000 visitors to your website. If nothing changes (and your 1-2% conversion rate holds), you should get 10-20 leads just by ramping up your traffic.
Make sense?
3. Better Traffic Quality
There are so many times when I’ll click a search result and it will have absolutely nothing to do with what I’m searching for. It really ticks me off sometimes. What happens is people try to target keywords, and those keywords just happen to have nothing to do which what their page is talking about.
So how can an SEO increase your traffic quality? A good SEO will be able to do 2 things to help traffic quality:
- Get secondary pages indexed on your site, so that a user could potentially land there instead of having to sift through your homepage.
- Sync up the content in your titles, meta, etc with the content on your page, making the page that the user lands on more relevant (and making them more likely to convert).
Are you getting a theme yet? Search Engine Optimization is a lot about targeting user behavior and making the user’s experience richer.
Hope this helps!
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