A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that I’ve learned over the past couple of years:

#1: Always be reading, writing and learning

By absorbing anything you can lay your eyes on, you can expand both your vocabulary and knowledge of the English language. It’s also an excellent way to diversify your writing style – by helping you…

Let’s face it. No SEO would ever compare his or her writing skills to that of William Shakespeare. However, it’s very integral to the success of any SEO campaign that you know how to utilize good copywriting skills, with an emphasis on optimizing the content for the search engines.

Here are some SEO Copywriting guidelines you should follow:

1. “Content is King”

Google and other search engines love useful, well-written content. If users find your content useful, they will link to it and they will tell their friends about it. When Google finds these inbound links, that page’s ranking will…