Goals And Conversions + Agent SEO

Posts Tagged ‘Goals and Conversions’

#1803: Gathering Better SEO Baselines for Measuring Future Results

Posted: February 11, 2010 // Author: Jacob Stoops // 220 views // View Comments

Yeah, I made a 'Slingblade' reference in an SEO article. Wanna fight about it (kudos to whoever gets this 2nd reference)?!?

In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant was an absolute NEED to develop baseline metrics from which to compare future measurements of things like traffic and rankings.

Measuring hard baseline statistics is an absolute MUST. Should you ever wish to show success, you’ll be hard-pressed to prove it without actual (unquestionable) data to support your…

#1801: 5 Ways to Measure SEO Success

Posted: February 8, 2010 // Author: Jacob Stoops // 780 views // View Comments

"Great success!" - Borat

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the industry. Therefore, it is absolutely necessary to be able to convey success through hard statistics rather than allowing a client to take your word for it (which often causes clients to cancel swiftly).

Additionally if you’re managing your own SEO, you’ll need to be able to analyze hard facts in order to determine where…