One of the first steps to understanding Search Engine Optimization is to understand the search engines themselves. If you’re familiar with what you’re up against, then you can have a better understanding of how to be successful.

Think of it in terms of a football, baseball, or any sports teams. If you go into a game without studying your opponent, then you won’t have a gameplan. If you don’t have a gameplan, you probably won’t win. However, if you study your opponent and have a gameplan, you’re far more likely to win.

Now I’m no programmer, so I won’t get…

Dear Bing & Yahoo!,

You still suck majorly and I’ll tell you why! I don’t care that you just merged together to fight big-bad Google. You’ll both probably end up just shitting your pants and crying in the corner (like always) while Google kicks your ass anyways!

Now even though I just bashed you pretty hard, I’m not here to tear you down. I’m really here to say WTF! My website has been live since January of this year and Google is the only one pulling me traffic.

Now I know I don’t get tons of traffic, but…

About a week ago, my boss and I noticed some new features that are enabled when performing a Google search query. Google is now allowing you to utilize a ‘Show Options’ button that really opens up your search and allows you to see results based on a number of very interesting parameters.

When options are hidden:

Show options:

Some of the new filtering parameters that are available when you click ‘options’ are:

• Video results
• Forum results
• Reviews results
• Recent results
• Results from the last 24 hours
• Results from the past week
• Results from the past year
• Images

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I wanted to post a quick article on setting up a blogging schedule via Google Calendar. If you’re trying to take your blog to the next level and looking for a way to get organized, then setting up a schedule for your blog is the way to go.

I want to give a quick shout out to Darren Rowse over at ProBlogger for sharing this tip, as it will be sure to make mine and a lot of other people’s blogging a lot…

Matt Cutts released a State of the Google Index post on his blog a couple days ago based on his talk at the PubCon Event is Las Vegas last week.

I thought it was very valuable, but it’s about 23 minutes long so I’ve decided to spare you the time and summarized it for you. Here is the link the the video on YouTube.

A Look Back at Google in 2008

For Search Engine Marketeers & Users:

1. Release of Google Chrome
2. Android:

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Google just launched a new social tool called Google Latitude, that can be integrated into Google Maps, iGoogle, or into a Google App on your mobile phone! Google Latitude should be an interesting new avenue for social marketeers, who constantly feed information to each other all around the web through other similar avenues like Twitter & Digg.

I’m really waiting to see the way that businessess will try to leverage Google Latitude to promote their biz and employees.

Preview Google Latitude

Google Latitude Features

• See where your friends are and what they are up to
• Quickly contact them

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