5 Ways Google Search Plus Your World Impacts SEO
I discuss the SEO impact of Google’s Search Plus Your World which places heavy emphasis on Google+ and personalization of search results. There will be many far-reaching effects on both the Social and SEO games. I cover the top 5 things you will need to watch out for with Search Plus Your World in relation to SEO.
Google Launches Search Plus Your World, Search Results Get More Personal
Yesterday, Google launched Search Plus Your World, an update to their personalized search algorithm which will impact how personalized results are displayed to users, and will put a greater emphasis on security, Google+, and results coming from users within their own social circles.
Link Building for Flash Websites
Based on a request I received earlier this week, I’ve decided to outline some tips and strategies for link building for Flash-based websites as well as some of the complexities involved in doing SEO for Flash sites. Flash websites can be very tough to optimize, but these link building tactics should go a long way in helping you as an SEO.
Meta Description Optimization: Writing Effective Meta Descriptions for SEO
On the heels of last week’s article on Title Tag Optimization for SEO, I’d like to cover another important aspect to optimizing websites to place well in the SERPs – Meta Descriptions.
A Quick Background on Meta Tags
Meta tags in general have been a …
Title Tag Optimization: A Comprehensive Guide to Writing Effective Titles for SEO
Tips for writing better title tags for SEO. Writing effective title tags can have a tremendous impact on your site’s search engine ranking, and is the backbone of every effective Search Engine Optimization campaign. Learn how such factors as title length, keyword usage methodologies, duplication …
Google’s Farmer/Panda Algorithm Update & How It Affects You
Learn about Google’s recent “Farmer/Panda” Algorithm update, release on 2-24. This change in the algorithm – which will impact 12% of U.S. sites – is meant to improve the quality of Google’s results by removing low-quality sites from first-page search results.
In the last several …
Google’s Social Search Update & How It Affects You
I detail Google’s 2/17 modifications to their Social Search results. Per Google, relevance isn’t just about pages—it’s also about relationships. This means that SEO companies need to embrace social media, and social media companies need to embrace SEO. But will they?
Now, I’m about 6 …
How To Estimate How Much Traffic You’ll Gain By Increasing Your Rankings
I teach you how to estimate how much traffic you’ll gain by increasing your rankings. By understanding search volume and click distribution among the SERPs you can estimate how many visits you’d stand to gain or lose by moving up or down in the rankings. …
Google Updated PageRank Today: January 2011
According to various reports and speculations around the web and on the Twittersphere, it looks as if Google updated PageRank today.
As defined by Google, PageRank is a technology that determines the “importance” of a webpage by looking at what other pages link to it, …
A Helpful Guide to Understanding How Search Engines Work
Before I really get into many of the SEO guides that are forthcoming on this blog, I thought I’d take us back to basics. For SEO purposes, that means understanding search engines, their purpose, and how they are useful to us.
A Brief History
Search …
Click Distribution & Percentages by SERP Rank
Ever wonder what an organic click might really be worth? For that matter, ever wonder what is the number of clicks you might gain by moving from position #5 to position #1 in the search results?
What if I told you that there was information …
