Keyword Research + Agent SEO

Posts Tagged ‘Keyword Research’

#1789: 10 Tips for Copywriters

Posted: February 5, 2010 // Author: Robby Herbst // 281 views // View Comments

So far, this is the first guest post I've allowed on this blog. However, I feel that you're in good hands as Robby Herbst - an amazing SEO Analyst & Copywriter at People To My Site - makes his Agent SEO debut.

A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that I’ve learned over the past couple of years:

#1: Always be reading, writing and learning

By absorbing anything you can lay your eyes on, you can expand both your vocabulary and knowledge of the English language. It’s also an excellent way to diversify your writing style – by helping you…

#1150: SEOs, Luck, Magic, and Fairy Dust

Posted: September 23, 2009 // Author: Jacob Stoops // 157 views // View Comments

Actually, there is very little luck or magic that goes into a good SEO campaign.

I’ll start right off and say it. SEO is not magic, witchcraft, or anything you can pick up at Hogwarts School of Witchcraft and Wizardry. There are no Harry Potters, Gandalfs, and definitely no Great and Powerful Oz! As an SEO, do you ever feel like clients want you to pull a rabbit out of a hat? As a client, are your SEO expectations realistic?

My good friend Eric Leslie, with whom I worked at Your Marketing Corner, often told me something…

#1037: The SEO Circle of Life

Posted: August 20, 2009 // Author: Jacob Stoops // 427 views // View Comments

SEO is nothing like the Lion King - except for the "circle of life"

Never in a million years did I ever think that I would be able to compare Search Engine Optimization and the movie Lion King. But indeed, I’ve arrived at this sad, sad state of affairs. What I’m referring to is the circle of life that is SEO.

In The Lion King, the sun rises as the opening chant of the song calls out, with various animals all seemingly becoming alert to a single thing. Animals are shown traveling through various environments. As a giraffe and her calf step out into the sunlight, the first verse of the song

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#338: Understanding Keyword Competition & Ranking Time

Posted: April 7, 2009 // Author: Jacob Stoops // 457 views // View Comments

Tips to help you understand how keyword competitiveness relates to how quickly (or slowly) your site will achieve rankings.

One of the biggest questions I get as an SEO pro is, “How long is it gonna take to rank?” This is generally the spot where much new SEO business is won or lost. This is where having an understanding of a keyword’s competitiveness can help you understand how long it might take to get a site ranked.

Now, I could probably get a lot more business if I tell my clients that I’ll have them ranked nationally for the keyword “pizza” in a month. In fact, many SEO’s aren’t afraid to make that claim, and many highly naive clients…

#235: Trimming and Finalizing Your Keyword List

Posted: February 27, 2009 // Author: Jacob Stoops // 135 views // View Comments

Tips to help you trim and finalize your target-keyword list.

We’ve finally come to it! Time to learn about Trimming & Finalizing Your SEO Keyword List! This is the point where you will take your huge list of keywords and trim it down to about 10 or 15 that you will target in your SEO campaign.

If you haven’t read the other parts on this series about identifying and picking your SEO Keywords, here are the links:

Lesson #1: Keyword Brainstorming

Lesson #2: Expanding Your Keyword List

Lesson #3: Using Keyword Research Tools

Lesson…

#212: Gathering Keyword Data For Your SEO Keyword List

Posted: February 23, 2009 // Author: Jacob Stoops // 294 views // View Comments

Tips to help you gather data on your target keyword set.

In my last article, I talked about Using Keyword Research Tools to help you find potential keywords for your SEO campaign. In this article, I’d like to talk about Gathering Keyword Data for your SEO Keyword List.

Keyword Data Metrics

There are 4 Major Data Metrics that you can use to evaluate your SEO Keyword List:

Search Popularity. How many people are searching for the given keyword?
Keyword Competition. How many & how well sites are targeting a given keyword?
Keyword Relevance. How relevant is a given keyword to your site goals?
Keyword

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