A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that I’ve learned over the past couple of years:

#1: Always be reading, writing and learning

By absorbing anything you can lay your eyes on, you can expand both your vocabulary and knowledge of the English language. It’s also an excellent way to diversify your writing style – by helping you…

I’ll start right off and say it. SEO is not magic, witchcraft, or anything you can pick up at Hogwarts School of Witchcraft and Wizardry. There are no Harry Potters, Gandalfs, and definitely no Great and Powerful Oz! As an SEO, do you ever feel like clients want you to pull a rabbit out of a hat? As a client, are your SEO expectations realistic?

My good friend Eric Leslie, with whom I worked at Your Marketing Corner, often told me something…

Never in a million years did I ever think that I would be able to compare Search Engine Optimization and the movie Lion King. But indeed, I’ve arrived at this sad, sad state of affairs. What I’m referring to is the circle of life that is SEO.

…

One of the biggest questions I get as an SEO pro is, “How long is it gonna take to rank?” This is generally the spot where much new SEO business is won or lost. This is where having an understanding of a keyword’s competitiveness can help you understand how long it might take to get a site ranked.

Now, I could probably get a lot more business if I tell my clients that I’ll have them ranked nationally for the keyword “pizza” in a month. In fact, many SEO’s aren’t afraid to make that claim, and many highly naive clients…

We’ve finally come to it! Time to learn about Trimming & Finalizing Your SEO Keyword List! This is the point where you will take your huge list of keywords and trim it down to about 10 or 15 that you will target in your SEO campaign.

If you haven’t read the other parts on this series about identifying and picking your SEO Keywords, here are the links:

Lesson #1: Keyword Brainstorming

Lesson #2: Expanding Your Keyword List

Lesson #3: Using Keyword Research Tools

Lesson…

In my last article, I talked about Using Keyword Research Tools to help you find potential keywords for your SEO campaign. In this article, I’d like to talk about Gathering Keyword Data for your SEO Keyword List.

Keyword Data Metrics

There are 4 Major Data Metrics that you can use to evaluate your SEO Keyword List:

1. Search Popularity. How many people are searching for the given keyword?
2. Keyword Competition. How many & how well sites are targeting a given keyword?
3. Keyword Relevance. How relevant is a given keyword to your site goals?
4. Keyword

…