Posts Tagged ‘Reporting’

#1037: The SEO Circle of Life

Posted: August 20, 2009 // Author: Jacob Stoops // 427 views // View Comments
The SEO Circle of Life
SEO is nothing like the Lion King - except for the "circle of life"

Never in a million years did I ever think that I would be able to compare Search Engine Optimization and the movie Lion King. But indeed, I’ve arrived at this sad, sad state of affairs. What I’m referring to is the circle of life that is SEO.

In The Lion King, the sun rises as the opening chant of the song calls out, with various animals all seemingly becoming alert to a single thing. Animals are shown traveling through various environments. As a giraffe and her calf step out into the sunlight, the first verse of the song

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#246: Running Baseline Assessments for SEO

Posted: March 3, 2009 // Author: Jacob Stoops // 44 views // View Comments
Running Baseline Assessments for SEO
Explanations of why establishing baselines is critical to measure SEO success.

Running baseline assessments are tremendously important to the start of any SEO campaign. These baseline metrics give you a starting point from which to measure your SEO success or failure.

To put it another way, lets imagine that you went on a diet but forgot to weigh yourself at the beginning. You hit the gym for a week straight and eat salads for breakfast, lunch, and dinner.

The end of the week comes, you step on the scale, and it says you weight 163lbs. You have no way of knowing whether this is a success or failure? Is it good…

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