Posts Tagged ‘Search Engine Marketing’

#1182: Do Executives Really Understand Social Media?

Posted: September 10, 2009 // Author: Jacob Stoops // 42 views // View Comments
Do Executives Really Understand Social Media?
Sometimes I think not. Most executive-types till don't eat what they sell.

Saw an interesting article from eMarketer today on Executives and Social Media. This led me to some interesting thoughts. Now I am by no means a social media czar as you can tell by the fact that I only have 250 Twitter followers as of today (if you want a couple of social-gurus, check out Nate Riggs or Cheryl Harrison).

The True Value?

However, contrary to some of the statistics…

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#156: Canonical URL Links to Combat Duplicate Content

Posted: February 13, 2009 // Author: Jacob Stoops // 231 views // View Comments
Canonical URL Links to Combat Duplicate Content
Using canonical URL's to combat duplicate content issues.

Google, Yahoo, and MSN have just announced a new tag to combat duplicate content. They now support Canonical URL Links, which is a format that allows you to publicly specify your preferred version of a URL.

Canonical URL Links will help if your site has content that is:

  • Identical or vastly similar
  • Accessible through multiple URLs

This format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred link.

I’ll use the Google Webmaster…

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