Columbus, Ohio SEO Expert | Jacob Stoops

Tag Archives

Topic: Search Engine Optimization
10 Skills That Good SEO’s Possess

10 Skills That Good SEO’s Possess

Post Date
Jun 8, 2010

So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my …

Is Social Media Becoming a Discipline of SEO?

Is Social Media Becoming a Discipline of SEO?

Post Date
Jun 4, 2010

Questions that continue to come up in conversations with some of my clients is, “So what recommendations do you have in regards to our social media?” or even “How should we utilize social media?”

It’s just then that one part of me thinks to myself, …

Website Tiering, SEO Workflow, and Keyword Funnels

Website Tiering, SEO Workflow, and Keyword Funnels

Post Date
May 20, 2010

Organizing your SEO workflow from the beginning can help your site succeed. Otherwise, it might be like getting from America to England in a row boat! That’s not good for anyone.

Today we’re going to briefly discuss website tiering and how it should affect the …

SEO’s Who Inspire Me & Who’ve Taught Me What I Know

SEO’s Who Inspire Me & Who’ve Taught Me What I Know

Post Date
May 12, 2010

After last week’s scathing and super-negative rant about the types of SEO’s that get right under my skin, I think it’s time to evoke a little more positivity back into this blog.

Four years ago I entered as a tadpole in the big pond of …

6 Ways To Make Your SEO Clients Happy

6 Ways To Make Your SEO Clients Happy

Post Date
May 4, 2010

With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry – it quite simply means …

6 SEO Tips to Follow During a Website Re-Design & Re-Launch

6 SEO Tips to Follow During a Website Re-Design & Re-Launch

Post Date
Apr 15, 2010

This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really …

Running An Effective SEO Campaign in Only 8 Steps

Running An Effective SEO Campaign in Only 8 Steps

Post Date
Apr 6, 2010

Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, “Where do you start?” If you’ve never implemented SEO on your website before, it can be a little overwhelming, and there is much you need …

Gathering Better SEO Baselines for Measuring Future Results

Gathering Better SEO Baselines for Measuring Future Results

Post Date
Feb 11, 2010

In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant …

5 Ways to Measure SEO Success

5 Ways to Measure SEO Success

Post Date
Feb 8, 2010

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the …

Image Optimization & Naming Files: Help Search Engines Help You

Image Optimization & Naming Files: Help Search Engines Help You

Post Date
Oct 6, 2009

Images present a very unique problem webcrawlers. A search engine webcrawler doesn’t have the ability to view and image on the web and inherently know what that image is depicting. In other words, unless we (the webmasters and SEO’s) help them out, they are blind …

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