Search Engine Optimization + Agent SEO

Posts Tagged ‘Search Engine Optimization’

#2310: Google’s Updated Search Index: Caffeine + My Thoughts

Posted: June 11, 2010 // Author: Jacob Stoops // 106 views // View Comments

Google's new index called "Caffeine" has been in the works for quite sometime, but it finally launched on June 8th, 2010. If it does what it says it will, then it may change search in 2010 and beyond as we know it.

Rarely do focus my attention on newsworthy items or breaking any kind of news when writing this blog. I normally just take those items in consideration while try to teach people how to utilize SEO techniques on those sites. That is, unless something big happens, then I turned into your standard 1940′s newsman on the beat.

Although I’m far from breaking any sort of news (3 days late), I do think that it is very important to bring Google’s Updated Search Indexing system entitled “Caffeine” to your attention…

What follows will be…

#2296: 10 Skills That Good SEO’s Possess

Posted: June 8, 2010 // Author: Jacob Stoops // 320 views // View Comments

SEO's come in many shapes and sizes, but good SEO's have a certain skillset that is out of this world. Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound...

So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my opinion) that often have a very diverse set of skills and experience.

Just like any other profession, there are good SEO’s, bad SEO’s, and a lot of other SEO’s in between. Now far be it…

#2282: Is Social Media Becoming a Discipline of SEO?

Posted: June 4, 2010 // Author: Jacob Stoops // 110 views // View Comments

Are you an SEO who is putting your head in the sand in regards to social media? It's probably time to change that.

Questions that continue to come up in conversations with some of my clients is, “So what recommendations do you have in regards to our social media?” or even “How should we utilize social media?”

It’s just then that one part of me thinks to myself, why the hell ask me, I’m just an SEO? Meanwhile, another part of me wonders if I’m qualified to give any advice on this subject anyhow.

That doesn’t mean that I don’t know anything about social media, but I wouldn’t call myself any expert by any stretch of the imagination. I see myself as…

#2207: Website Tiering, SEO Workflow, and Keyword Funnels

Posted: May 20, 2010 // Author: Jacob Stoops // 162 views // View Comments

Organizing your SEO workflow from the beginning can help your site succeed. Otherwise, it might be like getting from America to England in a row boat! That's not good for anyone.

Today we’re going to briefly discuss website tiering and how it should affect the workflow of your SEO campaign as well as keyword funneling. SEO Design solutions wrote a great article on Tiered Navigation and Link Structure, and their methodology fits nicely into how I’ve approached the optimization of several websites in the past.

An excerpt from their article:

“Each page acts like a hub (a place where others can enter or leave) which to a search engine is represented by a combination of (1) the on…

#2163: SEO’s Who Inspire Me & Who’ve Taught Me What I Know

Posted: May 12, 2010 // Author: Jacob Stoops // 140 views // View Comments

"The leaders always set the trail for others to follow."

After last week’s scathing and super-negative rant about the types of SEO’s that get right under my skin, I think it’s time to evoke a little more positivity back into this blog.

Four years ago I entered as a tadpole in the big pond of SEO. And rather than be eaten (not literally), I looked to other bigger fish for leadership. Since there aren’t really standards in the SEO industry, this leadership came from reading blogs much like this one. This (along with many a long night studying coding and web design…

#2120: 6 Ways To Make Your SEO Clients Happy

Posted: May 4, 2010 // Author: Jacob Stoops // 428 views // View Comments

Making your SEO clients happy can be one of the toughest but most rewarding challenges of your SEO career.

With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry – it quite simply means that we’re the first on the chopping block. Whether you like it or not, SEO’s are probably last in the line (whether it’s warranted or not) when it comes to cutting trust and cutting expenses.

I’m going to try help you stem the tide of client unhappiness by doing a few simple things.