In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant was an absolute NEED to develop baseline metrics from which to compare future measurements of things like traffic and rankings.

Measuring hard baseline statistics is an absolute MUST. Should you ever wish to show success, you’ll be hard-pressed to prove it without actual (unquestionable) data to support your…

One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.

If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the industry. Therefore, it is absolutely necessary to be able to convey success through hard statistics rather than allowing a client to take your word for it (which often causes clients to cancel swiftly).

Additionally if you’re managing your own SEO, you’ll need to be able to analyze hard facts in order to determine where…

One of the biggest questions I get as an SEO pro is, “How long is it gonna take to rank?” This is generally the spot where much new SEO business is won or lost. This is where having an understanding of a keyword’s competitiveness can help you understand how long it might take to get a site ranked.

Now, I could probably get a lot more business if I tell my clients that I’ll have them ranked nationally for the keyword “pizza” in a month. In fact, many SEO’s aren’t afraid to make that claim, and many highly naive clients…

In one of my previous articles, we talked about the Importance of Running Baseline Reports. Now it’s time to start to apply this process on your own site. The first thing we need to do is check out your rankings in the search engines.

A quick word of warning - Try not to obsess over your ranks! Rankings are important, but I don’t want you to give yourself a heart attack worrying that your website dropped 2 spots in the rankings from yesterday.

Instead, we will try to use our ranks to understand how search engines percieve…