How To Use Google Analytics & Click Distribution Data To Project Traffic Boosts
Today’s article is a guest post from Kevin Lenton. Kevin works with companies to build and maintain their online relationships with clients, as well as prepare content geared at high conversion rates. In his spare time he enjoys playing the harmonica – an activity he’s …
How To Know If Your Site Needs SEO
Are you thinking about engaging in a Search Engine Optimization campaign for your website? Have SEO or other marketing companies been bothering you saying that you’re website needs better optimization? Do you even need it?
There are a few obvious (and not-so-obvious) signs that may …
A Helpful Guide to Understanding How Search Engines Work
Before I really get into many of the SEO guides that are forthcoming on this blog, I thought I’d take us back to basics. For SEO purposes, that means understanding search engines, their purpose, and how they are useful to us.
A Brief History
Search …
Gathering Better SEO Baselines for Measuring Future Results
In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant …
5 Ways to Measure SEO Success
One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not.
If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the …
Understanding Keyword Competition & Ranking Time
One of the biggest questions I get as an SEO pro is, “How long is it gonna take to rank?” This is generally the spot where much new SEO business is won or lost. This is where having an understanding of a keyword’s competitiveness can …
Checking Your Search Engine Ranking
In one of my previous articles, we talked about the Importance of Running Baseline Reports. Now it’s time to start to apply this process on your own site. The first thing we need to do is check out your rankings in the search engines.
Check your rankings …
