Posts Tagged ‘SEO Theory’

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Killer Meta Descriptions: Theory

February 3, 2010 : By Jacob Stoops Comments
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Killer Meta Descriptions: Theory
Writing great meta descriptions is not just about understanding best practices, but is more importantly about understanding the theories and methods that go into the overall strategy.

In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I didn’t really get down to the nitty gritty. I know it may be hard to believe, but you can follow all of the “Best Practices” and still create really terrible descriptions.

For the purposes of this article, I’ll make up a scenario – then I’ll show you a couple of real-world examples of Meta Descriptions appearing in the search results. Then, I’ll…

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