Posts Tagged ‘SEO Theory’

#2120: 6 Ways To Make Your SEO Clients Happy

Posted: May 4, 2010 // Author: Jacob Stoops // 428 views // View Comments
6 Ways To Make Your SEO Clients Happy
Making your SEO clients happy can be one of the toughest but most rewarding challenges of your SEO career.

With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry – it quite simply means that we’re the first on the chopping block. Whether you like it or not, SEO’s are probably last in the line (whether it’s warranted or not) when it comes to cutting trust and cutting expenses.

I’m going to try help you stem the tide of client unhappiness by doing a few simple things.

1. Get

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#1764: Killer Meta Descriptions: Theory

Posted: February 3, 2010 // Author: Jacob Stoops // 361 views // View Comments
Killer Meta Descriptions: Theory
Writing great meta descriptions is not just about understanding best practices, but is more importantly about understanding the theories and methods that go into the overall strategy.

In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I didn’t really get down to the nitty gritty. I know it may be hard to believe, but you can follow all of the “Best Practices” and still create really terrible descriptions.

For the purposes of this article, I’ll make up a scenario – then I’ll show you a couple of real-world examples of Meta Descriptions appearing in the search results. Then, I’ll…

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