Posts Tagged ‘Social Media’

#2282: Is Social Media Becoming a Discipline of SEO?

Posted: June 4, 2010 // Author: Jacob Stoops // 110 views // View Comments
Is Social Media Becoming a Discipline of SEO?
Are you an SEO who is putting your head in the sand in regards to social media? It's probably time to change that.

Questions that continue to come up in conversations with some of my clients is, “So what recommendations do you have in regards to our social media?” or even “How should we utilize social media?”

It’s just then that one part of me thinks to myself, why the hell ask me, I’m just an SEO? Meanwhile, another part of me wonders if I’m qualified to give any advice on this subject anyhow.

That doesn’t mean that I don’t know anything about social media, but I wouldn’t call myself any expert by any stretch of the imagination. I see myself as…

Read more →

#2062: Ultimate Guide to Link Building

Posted: April 27, 2010 // Author: Jacob Stoops // 1,598 views // View Comments
Ultimate Guide to Link Building
Link Building is probably the most underrated, but most important aspect of SEO these days. How well (or poorly) you build links can have long-term effects on your traffic and rankings. Image courtesy of RankedHard & BigOakInc.com.

In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I’ve said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas – “Off-Site SEO” and “On-Site SEO”.

“On-Site SEO” refers to anything happening directly ON your website, including (but not limited to) Page Titles, Meta Tags, HTML Content, and so on and so forth. “Off-Site SEO” refers to things happening away from your website that directly influence how well your website may…

Read more →

#1182: Do Executives Really Understand Social Media?

Posted: September 10, 2009 // Author: Jacob Stoops // 42 views // View Comments
Do Executives Really Understand Social Media?
Sometimes I think not. Most executive-types till don't eat what they sell.

Saw an interesting article from eMarketer today on Executives and Social Media. This led me to some interesting thoughts. Now I am by no means a social media czar as you can tell by the fact that I only have 250 Twitter followers as of today (if you want a couple of social-gurus, check out Nate Riggs or Cheryl Harrison).

The True Value?

However, contrary to some of the statistics…

Read more →