Here is a question that was posed to me recently by a client:

Almost by accident, this client forced me to be tactical on the spot (while also creating illusions of old Clint Eastwood or John Wayne cowboy flicks). The client’s question got me thinking. If I had only five things that I could do for a site to enhance it’s SEO, what would I do?

I mean really – what are the top 5 core tactics (as they…

In SEO, there are a lot of theories. Optimize this, optimize that, do this, do that. There’s white-hat, and black-hat, and grey-hat, and {insert color} hat to describe the different methodologies and philosophies that make up the practice of Search Engine Optimization. Lots of SEO’s say do this or that and tell you WHY you need to do something, but when you ask HOW they might very well clam up.

For example (and for the purposes of what we’ll be covering in this article), they might vaguely say that “For SEO purposes, You need to write better page titles.” Well…

As I stated previously, page titles are extremely important to SEO and it is very important for you to get it optimized the right way. This is an area that if you do wrong can result in your site being buried in the search results (like treasure) never to be found again!

If you’re looking to optimize your website’s titles, here are some things you should avoid doing. If you didn’t see the first video in the series, here is the link: Page Titles & SEO: The Top 7 Must…

Having high-quality page titles is among the top factors in how well/poorly your website will rank. Therefore, they should be considered prime real estate when it comes to your Search Engine Optimization campaign.

Why are page titles so important, you say?

• Your page titles are the 1st thing a webcrawler will read when entering your website
• Page titles are your most prominent opportunity to give them a solid description of your website’s contents.
• Your page titles actually show up in the Search Engine Results Pages (SERPs).
• Having good titles will help you here in a couple ways: A) May

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Don’t let other people tell you that title tag optimization is just some Marxist propaganda! Having a well-optimized title tag can help your SEO efforts in many ways.

It is well-known around the SEO community that title tag optimization is far and away the best way to get your website ranked, as well as a great way to sustain your rankings.

Benefits of Having Highly Optimized Title Tags:

• Effective page titles are the number one factor in SEO.
• Good page titles will help your site rank well for popular search terms.
• Good page titles will help create more stability

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